Sunday, January 26, 2020

Techniques Tools Used To Market Tourism Jamaica Tourism Essay

Techniques Tools Used To Market Tourism Jamaica Tourism Essay This project will be detailing the different type tools and techniques used by the Jamaica tourist board in the marketing of tourism Jamaica. The techniques that are shown in this project are; advertising, special events, brand ambassadors-which represents the marketed product all over the world, trade shows and familiarization trips which has all been explained in the project. An analysis was also developed for these five (5) marketing tools showing strengths, weaknesses, and opportunities that they offer and the threats that are being made towards each marketing tool. It also introduces you to some international tourist boards/CVBs that could very well help Jamaica in the development of a destination marketing plan. Techniques/tools used to market tourism Jamaica When marketing a destination a number of steps are required, one is coming up with a strategy which includes the marketing tools. Marketing tools are there to make marketing a destination easier. One of the CVBs main objectives it to use these marketing tools to market a destination such as tourism Jamaica. These are five marketing tools used by the our CVB- Jamaica tourist board (JTB) to market Jamaica as a tourism destination; Advertising- Advertising is a marketing tool used by the Jamaica tourist board (JTB) to market tourism Jamaica. Advertising media such as magazines, online/internet, billboard and global advertising are some of the most popular ones used to persuade users, viewers and listeners to take action on products and services and ideas. Familiarisation trips- this is an event planning marketing program typically scheduled during low season times. Example: the convention and visitors bureaus (CVB) invited meeting planners for a two day program to learn more about its available hotels, conventions centres, restaurants and other services. Special Events- This is when events are planned and used by the Jamaica tourist board (JTB) as marketing tool. Brand ambassadors- A brand ambassador is a person who represents and sells a brand in a very direct way. They create a positive image of the brand and bring out good customer services. Trade shows-these are organized meetings held only per year generally over the course of a few days where members of a certain industry can exhibit their product and service. SWOT Analysis of Techniques The S.W.O.T analysis speaks about strengths, weakness, opportunities and threats of each marketing tool. Strengths Weaknesses Advertising tool creates a brand name for the product. Increase/ upgrade facilities Trade shows enhances good will. A brand ambassador gives the company/product instant recognition. Advertising tool is costly Opportunities Threats Can be extended into more areas Cut Advertising rates The SWOT analysis was carried out to identify the key issues and successes in the marketing environment, to find out what is happening in the marketing industry both external and internal. The Value of a Tourism Marketing Plan Developing a tourism marketing plan is very important for a destination because it helps you to carefully analyse other competitors and to create a plan so that your tourism destination potentially makes it to the top 5 tourism destination. A tourism plan is needed before embarking on a major project to guide you through the processes of developing a tourism destination. The definition of tourism, which is what are the need for developing tourism and how it benefits the economy. Community support- Make sure that this community is onboard with the tourism thats being developed. Once you put the feelings of the people in the community first then they will later serve to identify potential problems. The legal environment-Make sure the laws and regulation of the country is considered in every marketing strategy. Here are three (3) processes in developing a tourism marketing plan; Goals- Define the goals that are to be achieved by the development of a marketing plan. This should include a clear and direct number of objectives. Marketed analysis- Five External organization that can assist a CVB The convention and Visitor beareau is responsible for encouraging tourists to visit and enjoy their destination; they encourage groups such as the JTB to use the marketing tools such as creating trade shows and special events. The CVB is also called a tourist commission and tourist and convention commission. Here are five external players which could the CVB in designing marketing a destination; Tourism Product Development Company (TPDCo) this company was designed for the enhancement and also the development of the tourism product. Cruise Jamaica (PAJ) This was built from the joining of the Port Authority of Jamaica and the royal Caribbean cruise lines (RCCL). Jamaica Hotel Tourist Association This was built for the promotion of the development of the hospitality industry and also the interests of its members in local, regional and international forums. Caribbean Tourism Organization- This was created to potentially increase the Caribbean has a choice of destination for travellers. Jamaica Information Service The Jamaica information service increases the knowledge of both locals and tourist about the policies and programs of the government by way of media. B. Two significance of the assistance These organizations will help to better publicise tourism Jamaica by putting their part in the marketing plan and to help develop new objectives and strategies which would make the destination marketing unique. Each organization plays a specific role in developing marketing plan for tourism destinations. Here are two (2) significance of the assistance of two of the players or organisation in helping the Jamaica tourist board in developing a destination marketing plan; The CTO will provide an important forum for those interested in developing, improving and promoting the Caribbean tourism product. This organization was designed to provide its members with the services and information needed for the development of tourism for the economy. It also provides the technical assistance and special support to other organizations in the marketing area. The JIS will provide your product or in this case your tourism destination with the proper advertising media and strategies that it needs to strive. This organization was created to provide information to locals and tourist about the new activities developed in Jamaica which will benefit the economy and any arising business or product development by a way of mass Medias, which are very popular in todays world. Recommendation or Conclusion Marketing provides an opportunity that a company or product such as tourism so that they can perform profitably. Without the planning of marketing developing and tourism destination would not be possible and/or successful in the modern world. Tourism is very interdependent and so the components of planning should be included in the developing of a destination for tourism attractions. Services in the hospitality industry depends on the employees and manager understanding the value of the customers, the cost of the product that is being offered should be economically structured and considerate to the customers welfare and the communication towards the customers should be at a good quality standard.

Friday, January 17, 2020

Analysis and Critique on French Education System

In my opinion, the French education system is faulty and undeserving. Meisler portrays for us in animated detail, the torture that French pupils go through in their schooldays. It is also relatively easy for me to understand this scenario because in my country, India, the scene is strikingly similar. It is also the reason that I am here right now–in the United States getting the benefits of the best undergraduate system in the world–to take home with me the accrual of a â€Å"liberal† education. I find the lack of French students in an American institution surprising. Surely French parents will think and re-think before making a choice between their child†s future and the haughtiness of their country†s culture. Do they really want risk their children to go through a system where the chance of getting the baccalaureate degree is only one in three? What is the point of â€Å"attempting† to get an education? The country†s literacy rate reads ninety-nine percent yet Meisler indicates that two-thirds of France is without a reputed degree. These statistics are unheard of in the rest of the world. Students who do manage to get this degree get celebrity treatment and many go on to become Nobel laureates. Nevertheless, what of those who not make it? They live an obscure life, affected by their failure until their dying day. This also happens to be the reason for France†s contemptuous behavior towards tourists. One often comes across a French waiter or low-level bureaucrat or store clerk behaving defensively as they had done with their teachers, desperately trying to evade disapproval. Fear being their motivation rather than the pursuit of success. French education seemingly preaches that France is the world and that there is nothing beyond. Meisler has pointed out a symbolic example when he says that, in English, people usually try to judge the level of comprehension of the person with whom they are conversing. They then try to adapt to the same wavelength so that the conversation carries on with least difficulty. However, to the French, this is an alien concept. If you cannot speak the perfect grammar that they as children have been taught in medieval fashion, you become an outcast. I think the French have to modify their philosophy and look beyond defining â€Å"education† as â€Å"academics†. There is much more to a complete education than precision of mind, command of language and a huge store of memory. They have to realize that Nobel laureates do not mean much until they are representatives of their entire country. Although France may have had several more Nobel laureates than the United States, it has achieved this at a price. The price of disregarding their â€Å"lesser† citizens. The United States on the other hand has gone the Darwinian way–the process of natural selection–and has let the people discover themselves and bring the best out in them. They have not had them molded to become superior beings–which in my vocabulary reads as â€Å"robots†Ã¢â‚¬â€œwhich in turn is defined in the Webster dictionary as â€Å"an efficient insensitive person who functions automatically. † The French education system is in desperate need of a complete overhaul. Otherwise, their nation is going to lose all of the little importance that they have in the world today because of their immodesty and arrogance. France is and will be nothing more than an angry yapping poodle in the midst of uninterested, lazing bulldogs.

Thursday, January 9, 2020

Theme Of Death In Eveline - 2012 Words

Death comes up in every good story one way or another. Every novel or story that is a well known classic has some type of death in it whether the main character’s parent dies, the main character dies, and so forth. So authors want to have a good selling book so they are going to incorporate death in the story. James Joyce, the author of â€Å"Eveline†, throws death into the story more than once. Eveline’s mother dies, Tizzie Dunn dies and Eveline’s love dies, therefore death plays a humongous part of the story. Antigone by Sophocles, has more of a psychological idea with fate. Fate is brought up more than once with Antigone wanting to move the body then thinking about all the consequences. This is the whole idea of the store. In both stories,†¦show more content†¦After it ripens it rots, that means that it is in the process of dying. Color change might happen too when the fruit is rotting. Rotting shows a change of time as well as death. In Evelin e, to show the death and sadness, but also the aging of Eveline, Joyce writes, â€Å"And yet during all those years, she had never found out the name of the priest whose yellowing photograph hung on the wall†¦Ã¢â‚¬  (Joyce 75). The photograph yellowing shows that it has been a long time that it has been hanging there. Eveline not knowing the name shows that she is older now but her mom is gone. Her mom being gone and her not knowing the name shows death because literally her mom has died. Death comes up throughout the whole story of Eveline whether it is literal or figurative like the abusive father may be dead to Eveline and her mother is actually dead. Karma is also a huge topic that is throughout Eveline. The definition of karma is fate or destiny due to the person’s actions. For example, if one hits or says something to someone then the person who said it or did it is going to have something bad happen to them. Karma is a little less extreme than that in Eveline. E veline lives with an abusive father. Eveline’s mother is also deceased, so Eveline has a little bit of a full hand when it comes to home life. She tells us that her father use to â€Å"hunt† them in the fields with a stick and would call out to everyone when she saw her father coming. Even thoughShow MoreRelated James Joyces Eveline and Araby Essay1622 Words   |  7 PagesJames Joyces Eveline and Araby James Joyce uses similar themes and language devices in both Araby and Eveline. Although this is so, there are also important differences to be noted. Joyce wrote these stories over one hundred years ago but yet we can still relate to the issues covered in the modern world today. 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The difference between the two is that while Mrs. Mallard is eagerly looking forward to her new found freedom, Eveline is deeply panic-struck from the thought of freedom. When the characters are at a point in their life that offers an escape into the enchanting world of the unknown, both react differently. Kate Chopin’s â€Å"The Story of an Hour† and James Joyce’s  "Eveline† have a similar theme of freedomRead More The Theme of Escape in James Joyce’s Dubliners Essay1073 Words   |  5 PagesThe Theme of Escape in James Joyce’s Dubliners In James Joyce’s Dubliners, the theme of escape tends to be a trend when characters are faced with critical decisions. Joyce’s novel presents a bleak and dark view of Ireland; his intentions by writing this novel are to illustrate people’s reasons to flee Ireland. In the stories â€Å"Eveline, â€Å"Counterparts†, and the â€Å"Dead†, characters are faced with autonomous decisions that shape their lives. 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The guilt that Eveline feels forces her to make choices that trap her into a pitiful existence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The setting of Eveline   is a typical Irish town. Eveline’s mother is dead and her father, though living, has a less than stellar character. He isRead MoreIsolation: Short Story and Mrs. Mallard Essay1195 Words   |  5 PagesIsolation and loneliness In the following short stories Eveline written by James Joyce, The Story of An Hour written by Kate Chopin, and A Rose For Emily written by William Faulkner we find that isolation is a popular theme throughout the stories. There are several factors in each one of the stories that makes us feel the isolation that each one of the women in the stated stories felt. 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Eveline is a young lady of 19 (Meyer, 420) who has faced countless challenges in her life. In this short story she faces one of her most difficult choices that has the power to completely change her life. Eveline had the chance to leave her home and start a new life with Frank, someone she really loves. The closerRead MoreLiterary Analysis Of Eveline731 Words   |  3 Pagesoften use literary techniques to convey a central theme in their writing. In his collection of short stories, Dubliners, James Joyce uses a multitude of literary techniques to communicate the ideas of escape and freedom. Joyce’s use of narrative perspective, selection of detail, and conventional diction in his short story â€Å"Eveline† allow him to express Eveline’s oppressive environment as well as her ultimate submissive nature to it. Though â€Å"Eveline† is told from the point of view of a limited third

Wednesday, January 1, 2020

Fuddy Meers

Fuddy Meers by David Lindsay-Abaire is set during the course of one long day. Two years ago Claire was diagnosed with psychogenic amnesia, a condition that affects short-term memory. Every night when Claire goes to sleep, her memory erases. When she wakes up, she has no idea who she is, who her family is, what she likes and does not like, or the events that led to her condition. One day is all she has to learn everything she can about herself before she goes to sleep and wakes up wiped clean again. On this particular day, Claire wakes up to her husband, Richard, bringing her coffee and a book with information about who she is, who he is, and various other facts she may need throughout the day. Her son, Kenny, drops in to say good morning and go through her purse for some money that he says is for the bus, but is most likely to pay for his next round of pot. Once the two of them leave, a masked man with a lisp and a limp crawls out from under Claire’s bed announcing that he is her brother, Zack, and he is there to save her from Richard. He gets her in the car and throws away her book of information and drives her to her mothers house. Claires mother, Gertie, has suffered a stroke and though her mind functions perfectly, her speech is garbled and mostly unintelligible. The title of the play comes from Gerties garbled speech; Fuddy Meers is what comes out of her mouth when she tries to say Funny Mirrors. Once at her mother’s house, Claire meets Millet and his puppet Hinky Binky. The limping man and Millet recently escaped from jail together and are on their way to Canada. Richard soon discovers Claires absence and drags a stoned Kenny and a kidnapped policewoman to Gerties house. From there, the action devolves into a chaotic hostage situation where details of Claires past slowly emerge until she finally gets the whole story of how, when, and why shes lost her memory. Setting: Claires bedroom, a car, Gerties house Time: The Present Cast Size: This play can accommodate 7 actors. Male Characters: 4 Female Characters: 3 Characters that could be played by either males or females: 0 Roles Claire is in her 40s, and for a woman who has lost her memory, she is fairly happy and at peace. She is upset to see an old picture of herself in which she looks like a pathetically sad-looking woman and recognizes that she is much happier now. Richard is devoted to Claire. His past is shady and littered with minor crimes, drugs, and deceit but hes since turned his life around. He is doing his best for Claire and Kenny although he tends to become nervous and erratic when placed in stressful situations. Kenny was fifteen when Claire lost her memory. He is seventeen now and is using marijuana to self medicate. He is rarely clear-headed enough these days to connect and communicate with the world. The Limping Man announces that he is Claires brother, but his identity remains in question for much of the play. In addition to a limp, he also has a severe lisp, is half blind, and one of his ears has been badly burned resulting in hearing loss. He has a short temper and refuses to answer Claires questions. Gertie is Claires mother. She is in her 60s and suffered a stroke, which resulted in an inability to speak clearly. Her mind and memory are perfect and she loves Claire with all her heart. She does her best to protect her daughter and help Claire piece together her past in time to avoid repeating it. Millet escaped from jail with the Limping Man and a puppet named Hinky Binky. Hinky Binky says all the things Millet cannot and often gets Millet into trouble. While there were plenty of things in Millets past to land him jail, he was wrongfully accused of the crime that eventually imprisoned him. Heidi is introduced as a policewoman who pulls Kenny and Richard over for speeding and possession of marijuana. She is later revealed to be the lunch lady where Millet and the Limping Man were imprisoned and she is in love with the Limping Man. She is strong-willed, possessive, and mildly claustrophobic. Production Notes The production notes for Fuddy Meers focus on set suggestions. The set designer has a chance to utilize creativity and imagination in rendering the various settings. Playwright David Lindsay-Abaire explains that since the play is experienced through Claires eyes, the world that the designers create should be a world of incomplete pictures and distorted realities. He suggests that as the play goes along and Claire’s memory returns, the set should transform from representational to realistic. He says, †¦for example, each time we revisit Gerties kitchen, maybe theres a new piece of furniture, or theres a wall where there wasnt one before. For more of David Lindsay-Abaires notes see the script available from Dramatists Play Service, Inc. Besides the make-up the Limping Man needs for his burned and disfigured ear, the costume needs for this show are minimal. Each character needs only one costume as the time span of Fuddy Meers is only one day. Lighting and sound cues are also minimal. A full properties list is included in the script. There is also a translation of all of Gerties stroke talk at the back of the script. This is helpful for the actor cast as Gertie to understand exactly what she is trying to say and to find the best emphasis and emotions to attach to her garbled dialogue. The director may use his or her own discretion in letting the rest of the cast read the translations as their confused reactions to her lines may be more genuine if they truly do not understand her. Content Issues: Violence (stabbing, punching, shooting guns), language, domestic abuse Production rights for Fuddy Meers are held by Dramatists Play Service, Inc.